Amazon Echo Leads India's Smart Speakers Market

Led past Amazon, the smart speakers category in Republic of india grew 43 percent in the 2nd quarter this yr, an International Data Corporation (IDC) study said today.

Amazon with its Echo range of smart speakers, led the category with 59 percent market share, closely followed by Google for the second position, showed IDC's "Worldwide Quarterly Smart Home Device Tracker".

"Although the initial usage of smart speakers are currently express to few use cases as the smart homes marketplace is at a very nascent phase in India, nosotros are seeing signs of it growing across entertainment," Navkendar Singh, Acquaintance Research Director, IDC Republic of india, said in a statement.

Amazon Echo Leads India's Smart Speakers Market

The Indian smart home devices market which consists of connected lights, smart speakers, connected thermostats, smart TVs, domicile monitoring/security products, digital media adapters, among other connected devices for homes, saw a good for you year over year growth of 107 percent to attain at one.4 million shipments in the 2nd quarter of 2018.

Video amusement category which includes smart TVs, streaming sticks and set-superlative boxes grew 81 percentage twelvemonth over year, and the category continues to dominate with 85 percent unit of measurement share within the portfolio of diverse smart home products.

Xiaomi, which debuted in the smart TV market in the kickoff quarter of 2018, tripled its shipments in the second quarter, IDC said.

Amazon remains the articulate leader in the streaming stick category, with virtually viii out of 10 streaming devices sold in the country being Amazon Burn Stick, the inquiry showed.

"The Indian video entertainment market is seeing an upgrade to connected media devices and larger screen viewing experience," said Jaipal Singh, Associate Inquiry Manager, Client Devices, IDC India.